What is search engine optimization (SEO)?

What is SEO? Many people do not yet understand the meaning of the word SEO. SEO stands for Search Engine Optimization, which means optimization of search engines. There are so many search engines scattered on the internet, such as Google, Yahoo and Bing.

However, until now a lot of people are just nailing seo optimization only on Google. In fact, SEO itself is used to optimize search engines, not Google Search Engine optimization.

Although Google is a search engine, it seems to ignore other search engines that also have a huge impact on your site. In fact, all search engines can increase the reach and visitors of your site. Then, what is SEO?

Understanding SEO

Search Engine Optimization, or commonly abbreviated as SEO, is a method used to optimize a site for search engines. SEO aims to increase traffic on search engines.

SEO optimization is very useful if you want to get more visitors to your site. Because by using SEO, your site becomes more potential to get the first page on search engines.

Most people only visit the first page of a search engine, and ignore the next page. That's why SEO can increase your reach, as well as visitors who will come to your site.

SEO can be used to optimize a variety of sites, ranging from personal, business or corporate sites. However, SEO is only used if the site is to be published on the internet, not as a personal site only.

Types of SEO

On Page SEO

On Page SEO is a way of SEO optimization done through content on a site. Simply put, SEO on page is an SEO optimization effort through various sectors within the site, ranging from structure to quality.

One way to optimize SEO on page is to create quality content in the eyes of readers, as well as the eyes of search engines. Precisely, making the content easy for many people to read and understand.

Off Page SEO

Off page SEO is an SEO optimization effort done from outside the site, but can still affect the ranking of your site. Both have important roles, and need to be improved in order to get the best SERPs.

SERP itself is an abbreviation of search engine result page, which means the search results page on a search engine. As we all know, search engines display many pages when we search for something there.

SERPs are sorted not only by origin, but based on the search engine algorithm itself. One of the most frequently updated search engines is Google. However, SEO experts believe that content quality is the main thing even though there are new algorithms.

One of the other algorithms that is still used today is backlinks. Backlinks are links that lead from one site to another, either through active or inactive links. But optimizing using backlinks on off page SEO is not easy.

In this optimization, you can't do it brutally. Because it can cause your site to be deindexed by search engines, so your site cannot be found by search engines. This is of course dangerous, as it can reduce site reach and traffic.

Therefore, you should limit the installation of backlinks so as not to negatively impact your site. In addition, the quality of backlinks also needs to be considered, so that you do not have backlinks from sites that have high spam scores and also other illegal sites.

However, today a lot of people think that backlinks are no longer important. In fact, backlinks are still important to this day as long as the installation is implemented in the right way.

Here are a few reviews on What Is Search Engine Optimization (SEO). Hopefully with this review, you start to gain new insights related to other tutorials on this blog that are still related to SEO. Hope this article can be useful and thank you for visiting TelecomYaar as a place to learn.