Why Bloggers Should Repost Old Content

For colleagues who delve into the world of blogging, the process of creating content is certainly one of the most crucial steps and can determine our success. But sometimes, we find it difficult to create content for several reasons such as time, materials and other activities that need to be done.

If we already have a blog with a long enough content base, in fact there are other tricks we can do that is by posting or republishing our old content.

Benefits of Reposting (Updating) Old Content

In this case, what is meant by reposting is, making an update of the old content that we have written before and then updating the date of the posting. So indirectly, the content will change into new content without having to create completely new content.

One of the things to keep in mind in this effort is that you should not change the URL address of the content. Because if we change the URL of the content, indirectly the content will be considered completely new regardless of the previous position of the content that has been recorded in search engines.

Especially if this old content already has backlinks, of course it is a pity if we lose those links. And here are some reasons why we need to repost old content.

Why Bloggers Need to Repost Old Content

Content is Out of Date

When we have content that has entered the search engine, then there are visitors who see the content but must be disappointed because the content we have is outdated.

Outdated here can mean that the information contained in the post is no longer relevant or needs to be updated. By re-posting, we can make our old content more relevant so that it won't disappoint visitors.

The point is, if we only have a few modifications to the content, we may not really need to republish on it. It would be better if the content really needs to be corrected or a large amount of information added.

Content Does Not Enter First Page

From research it is mentioned that 91% of people who search through search engines, only see the search results on the first page. The remaining 9% just continued the search on the second page and so on.

Now imagine if the old content we have is in the first position but on the second page of a search engine. If we update the content, add interesting information, then republish, of course there is a possibility that we get additional social media shares and comments that can further push the content into the first page.

On the other hand, if we just leave our old content out of date, then that content will sink over time.

Content Must Be Updated Periodically

On some blog discussion topics, there is information that needs regular updates. For example, blogs that discuss software and #applications. Of course, from time to time, the application and software undergo updates either in terms of features, information or other things.

Well, if we have this kind of content, then it is highly recommended to regularly republish. As mentioned above, when later there are readers who see the old content, then they will not be disappointed and leave our blog with a negative review.

Take advantage of Google's Algorithms

One of the most important updates to Google's search engine algorithm in recent years is how Google not only pays attention to exact keywords but also pays attention to semantic keywords.

A little explanation, the exact keyword is a keyword that is exactly the same, such as content discussing fried rice recipes, then the exact keyword entered is just "fried rice recipes" only. Meanwhile, currently Google also pays attention to semantic keywords, in the case of "fried rice recipes", Google also considers content that contains other keywords such as "how to make fried rice", "how to cook fried rice", "delicious fried rice tutorial" ”And so on.

Well, by updating the old content we can maximize by adding keyword semantics into the content. That way, the opportunity to rank our content will increase even more.

Thus, the discussion on why bloggers should repost old content may be useful for you. If there is anything you want to ask, please ask via the comments column below.