What Is DA And PA In SEO Techniques

About DA and PA in Website SEO Techniques. In the World of SEO (Search Engine Optimization) we certainly know the Domain Authority and Page Authority in a website. DA and PA are markers that show us how the quality of a website or our personal blog or other people's blogs in search engines.

It should be noted that there are still many of us website makers who are completely blind to these two things. DA and PA are important things to know. This can be a comparison, how good a site is in search engines and how high the value of the domain and content on a site is seen in the DA and PA rankings.

DA and PA are important in SEO techniques, and even a lot of SEO actors and experts are looking for good DA and PA and have high ratings and rankings to plant links (Backlinks) in the hope of increasing the ranking of their blog/site/website in search engines. .

Why Need to Increase DA and PA

In search engines, especially Google is very fond of websites with high DA and PA values, this is what then makes many sites/blogs compete to appear on the first page of Google search. DA and PA will have a great influence on the website and its content. People are more likely to read information, tips, tutorials or other information from websites that appear on the first page. And the average of those seen on the front page of Google are websites with high DA and PA, although some still have low DA and PA (usually due to the influence of SEO). This is the reason that ultimately makes website owners to increase the DA and PA value of their sites.

The Blog I am currently using that is over 7 (Seven) months old and has very little hope of being able to compete with domains that are years old and already have hundreds or even thousands of content. But I remain confident and optimistic that my blog will continue to be able to compete in the future by staying focused on creating quality content. Well, I have already mentioned one of the factors to be able to increase Page Authority (PA). And more can be seen in the explanation below.

Here is a brief and clear explanation of What is Domain Authority (DA) and also Page Authority (PA) and how to increase DA and PA so that the blog gets ranked on Google

Page Authority

What is Page Authority or PA?

Page authority is a description/ranking value on a website or blog that is viewed or found on search engines. The range of numbers on the page authority starts from 0 to 100, the higher the PA value of a blog or website, then the possibility to appear in search engines is very high.

But not only that, these numbers are also very relevant to how relevant a website and links built into each piece of content that has been created.

An example for a website with a fairly high PA value and indeed quite high is Wikipedia.com. Did you know if the PA value of this website reaches 95 and this will definitely make the search results from wikipedia always enter on the first page of the search engine.

How to Improve PA

"Then can our PA website or blog be improved?" - The answer is yes! How to do it? Quite simple and easy is the way for PA on your website or blog can go up. Here are the ways you can apply:

• Diligently update content or articles on the web or your blog on a regular basis. Remember, the content or article must be original and must not be copied and pasted exactly from the source. Frequently update the content of your articles with the latest information and interesting, relevant, useful, and liked by readers. Therefore, at least you should know what the reader wants and what she/he likes. You can view reviews via Google analytics or Google Search Cinsole (GSC)
• Install quality and relevant backlinks, never spamming. Create relevant backlinks and use the Anchor Text technique so that the PA value on your website increases quickly.
• Contribute images or videos to the web or your blog. Don't fill your site or blog with just text. Don't forget to optimize the image by installing ALT and title text. ALT image text contains at least the keywords of the article you are posting so it can be a breaker of your article rank.
• Use a lightweight and SEO friendly website theme/template.

Domain Authority

Next is a discussion of the Domain Authority that we will peel thoroughly, see the full explanation below.

Definition of Domain Authority or DA

Domain authority or DA on a website is something that refers to the power of the domain owned by a website or blog. This is based on several important factors on a website or blog itself including the age, popularity, and size of the domain. Suppose the Blogger.com domain used by the Phamdom.blogspot.com website has a DA value of 87 points. For a DA measurement scale equal to PA, that is from 1 to 100, the larger the DA of the website or blog will be the better your position or ranking in the SERP.

The Domain Authority ranking factor consists of over 40+ signals, but there are a few things you can start doing now to improve the Domain Authority of your website.

First let's understand what creates a good DA by understanding "MozRank" and "MozTrust".

What is MozRank?

MozRank is measured based on a domain's link profile. It is calculated for each web page on the Internet based on the number of links pointing to the page.

Along with quantity, the quality of the linked pages also plays a major role. A number of high quality pages that link to your website will give you a better MozRank than many low quality links that point to your website.

MozRank is measured on a scale of 0-10, with 10 being the highest. The average MozRank rating for a web page on the Internet is 3.

What is MozTrust?

MozTrust Like MozRank, MozTrust also depends on links. However, with MozTrust, what is measured is how closely you connect to trusted websites on the web. For example, a government website or a .edu website is usually considered a trusted website. If you link in one hop (a .gov/gov.in sitelink to a site called "A" and an "A" sitelink to you), then you tend to have a better MozTrust ranking. Think of MozTrust as a link rank that shows the distance between your web page and a trusted source. For other backlink options that can also improve MozTrust site.

MozTrust is also measured on a scale of 0-10, and you can improve your MozTrust ranking by getting links from highly trusted websites (Wikipedia, government sites, university sites, etc.).

You can learn more about MozTrust at Moz SEO.

Factors that affect MozTrust:

• What websites you link to: Always link to quality webpages whenever possible, and don't link to spam or illegal sites.
• Domain registration info: Rand suggests that your domain registration info can also play an important role in determining the trust factor for your domain. If you have 10 websites with the same or similar domain registration info, and 8 out of 10 websites are bad, it may be difficult for you to gain trust for 2 quality websites.
• User data signals: These depend on how users interact on the web, and are collected through various sources such as Google toolbar, Google analytics, free Wifi.
• Domain age: Keep your domain as old as possible because the older it is, the better it is. You can't do much about it, but try not to change your domain name again and again. If you're a BlogSpot blogger, we recommend using a custom domain name from the start.

Note: You may see a website or webpage that has a high MozRank but a low MozTrust. This may be because it is easy to manipulate MozRank by building many links in a short time.

How to Improve DA

As mentioned, there are 3 factors that affect DA on the web and your blog. These factors are age, popularity, and size. Here's the explanation:

Domain age

The age of the domain will be the main determinant of the high value of Domain Authirity owned by a website. If the website remains active and has a long age, then the DA will also be high. If you use a private domain or a paid domain, then at least you have to be patient to increase the DA because it does take a lot of time. However, if you use an existing domain, such as Blogspot.com or WordPress.com, then the value of the DA will not be able to increase. However, I do not recommend this, because TLD domains are better and more classy than free domains.

Domain Popularity

In this case (domain popularity) can be known from how many inbound links that come to your website or blog, where the incoming links are quality links and not spam. This link is also a backlink that is planted on a website that leads to your website.

Domain Size

The size of the domain in question is not a measure in the sense of the value of a domain, but rather the quality of the domain itself, which is a domain that has a lot of quality content and has a high rating from readers because the content is quality and liked by readers.

How to Know DA and PA Website

To find out the Domain Authority and Page Authority of a site, we simply use online tools (other than browser extensions). There are many free tools that can be used for checking, as I recommend using https://websiteseochecker.com/bulk-check-page-authority/ and also https://analytics.moz.com/pro/link-explorer/ (need to register).

You simply put your website address into the box provided in the online tool.

In addition to the two tools above, many also suggest the use of moz bar (browser extension). And please test yourself.

So this article about what is DA and PA in SEO techniques. Hopefully it can be understood. However, if anything still confuses you with this post, please submit it in the comments field below. Thank you.